We are excited to work with Lego on a new collaborative project. To me Lego is one of the strongest brands out there, and it’s interesting to see how they maintain such a positive company profile in this day and age.
The Lego brick is such a simple but genius object that incites to creativity, and for this project we have invited a few artists to come up with artwork that is to be build in bricks by builders from the Lego Fans network.
I’m really looking forward to see how the artists´ sketches will translate into 3D.
More on this soon.