Jeff Koons BMW art car
REPORTED BY Yorgo Tloupas, 2, June 2010

Last night I attended the dinner/reveal of the 17th BMW Art Car. After Olafur Eliasson’s frozen conceptual installation, this Art Car by Jeff Koons goes back to the original idea behind the project: a racing BMW “painted” by an artist. In this day and age, where vinyl wrapping has become a common way of customising cars, a full body paint seems less of a novelty than in the 1970s. However, Koons’ design is strong, vibrant, dynamic and – as usual with his work – will also appeal to the masses. Some people may be disappointed that he hasn’t put a crystal hood ornament of him and La Cicciolina naked on the front, or a giant balloon puppy nodding in the rear window, but that would have proven a bit tricky in real racing conditions… I actually can’t wait to see how the car looks on the track at Le Mans in 10 days.

Official BMW video here.


Join The Arkitip Elist

The Arkitip Elist is our electronic newsletter through which we notify subscribers about new product releases, upcoming exhibitions, studio projects and exclusive offers.