The subject matter was, obviously, Magazines, as well as the creative industry, from art to fashion and design.
I created the template, established some principles (one single typeface for all the mag, which had to change for each issue), and designed it for the first 2 years or so.
After that we chose a different art director for each new issue, and pretty much every talented designer in Paris – and beyond – had a go.
The first issues looked like this:
We’ve just relaunched the mag. It’s no longer free, comes in a new bigger format, has a spine, and for the cover I did something I’ve been wanting to do for a long time:
The logo and all the strap lines are printed on a removable sticker, which hides a detail of the cover shot. Expect surprises under the next issues’ stickers.
The cover and one of the fashion stories are shot by Babette Pauthier:
Another story shot at a printer’s workshop by David Titlow:
The text section is on grey paper, with shorter pages:
I wrote an article on the excellent new Linkin Park logo:
And of course the usual sections remain, including the Magazine review pages:
I did the design with the very talented Charlie Janiaut, who will progressively take over, working directly with Angelo Cirimele, the editor.